A young adult dating project is looking for advice on ad banners - content specifics and optimization.

The questions we need help with include the following:

- What are the specifics of the text and photo content for dating ad banners for each of these locations: USA, Canada, UK, France, Australia, Sweden, Norway, Denmark?
- What is the volume of traffic enough to make reliable conclusions of the banner’s effectiveness?
- What in your experience is the average lifespan of a dating banner?
- Should each banner set be based on a new concept or is a simple redesign of the old one is enough?
- Etc.

If you are an expert in all or any of these aspects, we would appreciate your help.

For more details of the project and to offer your expertise please contact me at kathy@braincombinator.com