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Branding is the process of creating a unique identity for a company or organization. It involves developing a brand image, logo, tagline, and other visual elements that represent a specific group or individual.
A good brand helps companies stand out from competitors. It also helps them build trust with their customers. This is why brands such as Apple, Nike, and Starbucks are highly valued.
Brand management is the practice of designing and implementing strategies to ensure your brand is represented in an effective manner. A strong brand can help you gain market share by providing consumers with reasons to choose one product over another.
43 months ago