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Martech Interview with Katya Vakulenko on Digital Marketing

Martech Interview with Katya Vakulenko on Digital Marketing

Katya Vakulenko, Founder, Soup Agency talks in an Martech interview on Digital Marketing about the top digital marketing metrics to measure this year and what traits every marketer must have in this digital age. Having a catchy subject line is the first factor that impacts email CTRs as you want viewers to want to open the email in the first place.

Top Digital Marketing metrics to measure this year -

– CTRs
– Conversion Rate
– Web Traffic
– Open Rates on Emails
– Engagement (like, shares, comments)
– ROAS
– Landing Page Views
– Cost per lead

Every good marketer can be creative, accountable, and organised. Nowadays, I look for people who are driven to learn and being able to adapt to new changes because marketing is ever-changing.

https://www.martechcube.com/martech-interview-with-katya-vakulenko-founder-soup-agency/

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