About 3 years ago, we introduced over 3,000 consumer micro-selects, otherwise known as propensities. We've sold a ton of propensities since that time, with amazing results. I often get the question: Which propensities are the best to use for my customers?
They're all good, as far as I'm concerned! Just tell me about what your customer is selling, and I can give you some suggestions on what propensities might make sense.
How are Propensities compiled? These selects are created with a sophisticated model using industry-specific, syndicated data from leading providers including actual purchase information from companies like American Express. Our clients have been getting 20% to 200% better response adding Propensities to a list order.
1694 months ago