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RUGR is empowering farmers through innovative fintech solutions that address their unique financial needs. By offering accessible agricultural loans in rural areas, RUGR enables farmers to invest in essential equipment and resources, boosting productivity. The platform utilizes mobile banking in rural Bharat, allowing farmers to apply for loans conveniently from their smartphones, enhancing financial accessibility. As a leader in fintech for rural in India, RUGR also provides services like crop insurance online in rural regions, ensuring farmers are protected against unforeseen challenges.